Inspire Sleep Apnea Innovation
Creative, Strategy, UX/UI Design, Engineering, Media
We created a people-first brand for Inspire Medical, disrupting the sterile and one-toned medical marketing. Our work included a bold brand, new visual identity, lead-generation system, educational website, and optimized content engine.
Our Services
Strategy
- Audience segmentation & ethnography
- Journey mapping
- Personification
- Brand strategy
- Creative platform
Creative
- Brand identity
- Platform & campaign concept
- TV production
- Radio
- Social
Engineering
- Website development
- CRM implementation and full integration
- Marketing automation, Email, SMS, Personalization
UX/UI Design
- Wireframes
- Content Strategy
- User Flows
- Site Structure
- Full UI Design
Media
- Cross-Channel Media Strategy
- Paid Search & SEO
- Paid Social
- Publisher Integrations
- Programmatic
Analytics
- Media Analytics, Optimization, Testing
- Website Analytics and CRO
- Creative Testing
- Audience Analytics
Medical marketing is sterile, one-toned and lacks humanity. Our job was to craft a people-first brand from the ground up, disrupting what’s typically expected from a med tech company.
Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.
No cliches of smiley happy people living their best lives here. Rather, we leverage empathetic humor around CPAP struggles to create instant connection and push patients to learn more.
The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.
The Results
10MM
Over 10MM web visitors annually
114%
Increase in brand awareness (2021-2022)
30%
Increase in doctor contacts YoY since brand launch
Keep it interesting. Let's chat.
