Subscribed - Brand Refresh

Zuora asked space150 to help establish Subscribed as THE trusted leader, information source, curator and taste maker on the business and culture of the Subscription Economy. We did so by grounding ourselves in a strategy led with people and culture, not business. We call this the reverse mullet – cultural of-the-moment and community in the front, business in the back. We created a visual brand identity and brought it to life across a multi-channel digital ecosystem to solidify Subscribed as the premier editorial brand delivering news, thought-leadership and education on the Subscription Economy.